Phoenix Map Layer™: Rich Content POI

Why Phoenix Map Layer™: Rich Content POIs?

Year 2020-21 was a watershed moment in the world’s history due to Covid-19

  • Almost 25% of establishments have closed permanently
  • Restaurants are no longer dine in but moved into hybrid take-away model
  • Coaching Institutes now offer in person and online modules

Drastic change across wide industries

  • eCommerce, Online Education, Digital Payments had exponential growth
  • Work from home & hence empty office spaces have become norm

Almost 33% of all POI (Point of Interest)/ Locations data prior to Jun 2021 are obsolete

What did our Product Team Phoenix do?

  • Went back to drawing boards to redo specifications to build Grounds-up Rich POI content across Top 10 Indian Metro cities
  • Capture latest information through combination of Mobile Mapping, ML based Feature recognition, In-person interaction with merchants and partnership with business associations
  • All content is fresh and has been physically verified in the last 6 months
  • Capture over 2.5 million POI (Point of Interest) across Top 10 cities